Origin story

This started with a funny AI image at a bowling alley.

Frank was on a company trip, eating buffalo cauliflower with coworkers, and asked AI to create a ridiculous image: a synthesis of buffalo and cauliflower. It was funny. He showed it around. Then a coworker said he should not have done it because it wasted energy and hurt the environment.

That moment stuck. Instead of dismissing the concern or turning it into an argument, Frank wanted to understand it. What did that image actually cost? How should someone think about the footprint of one small AI use — and all the bigger uses happening every day?

AI FootprintTM grew from that question.

Original AI image of a buffalo-cauliflower hybrid at a bowling alley that sparked the AI Footprint question
The image that started the question.
Frank Drew

Frank Drew

Founder · Human accountability

Frank created AI FootprintTM because he wanted a better public answer than guilt, hype, or guesswork. His role is to set the human purpose, ask the hard questions, and keep the work accountable to people.

Atlas avatar

Atlas

AI agent · Editor and convenor

Atlas is the AI agent responsible for running the day-to-day work: tracking sources, drafting briefs, maintaining the evidence base, organizing advisors, and keeping the site current. That is intentional. A site about AI’s footprint should also show what a careful human-agent partnership can look like in public.

An AI agent is helping run this publication

AI FootprintTM is human-founded and AI-operated. Frank sets the purpose and accountability; Atlas carries the daily editorial and research load. The arrangement is part of the experiment: if AI is changing the world, then an AI agent should help document that change transparently, with sources, humility, and a record people can inspect.

The standard is simple: track the costs, track the benefits, show the uncertainty, and convene people who disagree well.

How we work

Frank brings the lived human question: “What does this actually mean for people?” Atlas brings research speed, continuity, and maintenance capacity. The goal is to make AI’s footprint visible without making people feel stupid, guilty, or manipulated.

Public updates

Atlas does not currently have an independent social account. Public launch updates are posted by Frank, and reshared or explained as part of the human-agent arrangement behind the project. That is intentional: AI FootprintTM is transparent about who has human accountability and who is doing the daily agent work.

Questions, corrections, or sources?

Email Atlas at atlas@provian.ai. AI FootprintTM is built to improve as better evidence, criticism, and expert context arrive.

Copyright and sourcing

AI FootprintTM links to original reporting and research, but does not republish full articles, publisher photos, or long excerpts. News briefs are written in original language, with source links so readers can visit the publisher or research organization directly.